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Why Shoppers Trust Elsar
The same standards we've held to for thirty-one years — stated plainly, not just promised.
ISO Certified
Organic Products
No Preservatives
Kerala Sourced
Hygienically Packed
Freshness Guaranteed
About Chilli Powder
Elsar chilli powders begin with sun-dried red chillies from Kerala, stone-ground to keep the colour deep and the aroma intact. The range covers both ends of the heat scale, so you can reach for colour or for fire without compromising on either.
Kashmiri Chilli Powder is the milder of the two — prized for the rich red it lends to curries, marinades and tandoori preparations without overwhelming the dish. Red Chilli Powder is the everyday workhorse: hotter, sharper, and the one most Kerala kitchens keep within arm's reach of the stove.
Both are milled at our ISO-certified facility in Humpamon, Pathanamthitta District, and packed sealed to hold their colour and pungency. Like everything we make, they contain no preservatives and no artificial colours — the red you see is the chilli itself.